The ‘Global Functional Water Market Size, Share, Trends, Growth, Analysis, Key Players, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global functional water market, assessing the market on the basis of its segments like product type, ingredient, packaging, distribution channels, and major regions.
Functional Water Market Size, Trends, Industry Report, Key Player, Major Segments, and Forecast
The key highlights of the report include:
Market Overview (2018-2028)
- Forecast CAGR (2023-2028): 7.40%
Flavoured functional water is attracting a number of consumers and is gaining popularity rapidly because of its characteristics including superior taste, refreshing flavour, and a healthy and nutritional profile. Flavoured waters are available in various flavours such as berry, lemon, and lime, among others, and in various packaging types that are supporting the positive growth of the market. Apart from taste, flavoured functional water also aid in boosting mental stamina by providing relaxation and lowering stress which is again helping in the growth of the functional water market.
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Rising concerns towards health among consumers is another major factor that is expected to increase the demand for functional water. These types of water are capable of providing essential nutrients to the human body that otherwise may be missing from modern diets. They not only provide support to the immune system but also support cognitive functions. Further, functional waters can help in relieving altitude sickness along with providing support to the gut health.
Major players in the functional water market are investing rapidly in the marketing of functional water products in order to promote their offerings. Research and development activities and launch of new flavours by manufacturers is fuelling the growth of the overall market. Development of new products is a key strategy of manufacturers to keep consumers attracted towards the product.