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The world of real estate is more competitive than ever! The demand for quality and effective marketing strategies is higher than it’s ever been, and there are many different ways to connect with your target audience.
Finding new and innovative ways to take your business to the next level can be challenging when you don’t have the time or budget available of other companies, but creating engaging video content doesn’t have to be expensive at all. With just a few minutes of brainstorming and some creativity on your end, you can develop engaging videos that connect deeply with your potential clients or customers and that will help you rise above competitors in the real estate market without breaking the bank.
The power of video marketing for real estate
Real estate agents may have already realized the importance of commercial real estate marketing. It is one of the best ways to get potential clients. Here are a few video ideas to get the ball rolling.
Share Your Experience
Moving your business forward into the new frontier of virtual connectivity has many benefits in terms of information, and the ability to really get your message across. Video marketing, for instance, using YouTube, Facebook, etc., and posting it directly to your website will enable you to let people in on a deeper level of what is happening or what might be going on in stages of progression within a real estate property.
Streaming can take place throughout all stages if required as a way of gaining trust or demonstrating transparency as well as being helpful for decision making based around how you can present to other investors, clients, or interested parties at large.
Demonstrate Your Properties Using Promotional Videos
Commercial real estate marketing through video can really be a game-changer for migrating brokers and clients out of their comfort zones. Clients are able to see many things they might have never been privy to before; including homes, they’re renting or buying, as well as the amenities that come with it (i.e., street parking, front lawns, fireplaces, etc.).
The remote aspect of real estate video marketing is very helpful for those living in the same area who don’t want to travel long distances just to tour some property. The follow-me feature available on many popular video marketing tools makes it possible for your website visitor or potential client to watch videos about homes or properties from wherever they are!
Leverage Social Media
All major social media channels have a video component that is continually gaining influence, so it is important to take advantage of this medium. Commercial real estate videos have an added benefit over the success of their use in websites, Facebook, and YouTube. They can also be incorporated into more platforms than one might think.
The commercial real estate industry has been using videos as a way for clients to get a better idea about any future properties, but with the many useful tools on all of our favorite social media platforms such as Instagram, Twitter, and Facebook, it’s easier than ever for any organization to increase their reach and impact!
CRE videos
You have passed through ups and downs and learned a lot about real estate that made you who you are today, and now it’s time to let your talented team share their expertise too! That way, you can work together towards attracting more homebuyers who need exactly what you have to offer. CRE videos work best when they convey your professionalism.
There are various types of videos that can help with marketing efforts, such as:
- Drone videography
Drones are everywhere in real estate, whether it’s a listing shoot in the city or a residential property outside of town. It’s also worth noting that there are now drone videographers that offer low-cost options for professionally filming your commercial property from above.
- Property tours
Property tours are short videos featuring your property’s key features. They’re usually two to four minutes long, show off what makes the building special, and show them to renters in an attempt to engage them into signing a lease. Take short video clips of each floor of your building, listing out all of the amenities people will enjoy when they rent from you. Feel free to use a steadicam or a tripod whenever possible!
- Digital property tours
Since virtual visualizations may sometimes be better than the real thing, digital property tours are great at marketing new developments and properties under construction. And they follow the same formula as traditional property tours: they display the different parts of a house or apartment – but instead of using real images, virtual renderings are used.
Things to keep in mind when using video to market a property
Here are a few things to keep in mind when using video to market your real estate property:
Boost curiosity
Don’t try to go for everything in one. The key is concise and allows them a hint so that your target audience will reach out to you to know more about the property. Look into creating a storyline where everything in your property reflects a synergy between your real estate brand and the surrounding community.
Creating an air of intrigue works; people will watch your videos again and again, and share them far more for having been entertained by them.
Consider your target audience
So who is the right audience for your property film? Well, that’s up to you. With regards to how your property film should look, format, and structure-wise – whether it be a slick HD aerial view or an apartment block condominium, whether it be a short punchy video or a long drawn out piece – overall, you need your video content to stand out from the crowd and have that something extra that works for your buyers
The video should also keep them interested in viewing your work. After all, everyone wants to get their money’s worth when renting or buying anything!
Take into account the video format
When producing content for your video marketing strategy, take a look at the different assets that you are creating. Are there any forms this content can be put into to appeal to different platforms and messages? A larger production may be recut for shorter social media posts if it is your intent. Be aware of the formatting options and image aspect when framing your subject – because those features will affect how you decide to capture those images.
Make sure that any videos being produced as feature content on your website or in email campaigns are rarely more than a minute and a half long, only so that things don’t get boring for prospective viewers who want to quickly find out about what this new project is all about, but are also mindful that social media users on platforms such as Facebook are commonly found under 30 seconds at just over 15 seconds long on average.
Visual impact is important
When it comes to property video marketing, there are many ways to make a visual impact. It might surprise some people, but the use of lifestyle and fly-through films can be an effective way to persuade people of the property’s benefits or highlight certain features of the property that others might not catch.
Conclusion
A commercial video can be an excellent marketing tool for a real estate agent. Video can help real estate agents reach potential homebuyers in a way that’s more memorable than a simple flier or brochure. It can help you to stand out from the competition and show people why you’re the best person to help them find their dream home.
