Video marketing is becoming more and more important to online real estate agents, especially in today’s content-based marketing world. The primary reason for this is that video can quickly convey information about services while still sounding friendly and personable. This means that your customers are getting to know you on a personal level even if they’ve never met face-to-face. Video also offers an opportunity for you to stand out from your competition by being able to show off your personality or unique selling points rather than just telling them about it in text format.
Whether you have experience with creating videos or not, there are several things you can do to take your video marketing strategy up a notch so that it starts converting better than other forms of marketing.
1. Ensure Your Videos Are Interesting And Useful To Watch:
If people can’t stand to watch your video, they’ll click away and you’ll miss out on a conversion. While it may seem counter-intuitive, it’s important to spend more time making sure that you use a great editing tool to make the actual content of the videos interesting and less time worrying about how good the quality is. Adding audio and subtitles in your video is a must since real estate is a visual business. It also ensures that your message is being heard even if people are watching in a place where they can’t have the volume up, such as in a public setting. Most internet viewers will be looking at your video for less than 30 seconds before deciding whether or not they like it and if they don’t, you’ll lose them forever (which means no conversions).
2. Stop Telling With Text On Your Images:
People want to feel like they’re finding something new while searching through listings and you can do that by having a video pop up as they’re looking at the photos. This allows you to connect with them and build trust so that when your name appears on listings, they’ll remember all of those personal connections.
3. Don’t Make Them Wait:
Your customers need to be able to find what they need quickly and if they have to wait more than 30 seconds before any information is given, then chances are good that it will no longer be relevant. The best solution is to keep viewers engaged from the first frame of your video by making sure something is interesting going on and keeping their attention until the very end where you can offer them a call-to-action such as an opt-in form.
4. Use Video For Social Media:
It’s also important to use video on your social media profiles because you’re competing with everyone else trying to get their story told and if people don’t feel like they already know and trust you, then they probably won’t be willing to engage with your posts … The more that the people in your network see you using video, the more likely it is that they’ll start expecting it from all of your updates which will make them more likely to click when you do post something (which means conversion).
5. Keep Videos Brief:
You should try to keep most of your videos under 3 minutes for a couple of reasons. First of all, if someone doesn’t watch the entirety of a 3-minute video, they probably won’t remember seeing it so if they click on a listing and see your contact information, there’s no reason for them to choose you over someone else. Secondly, people have short attention spans so try not to lose them before the 30-second mark. The longer you go without getting right to the point, the less interested they’ll become.
6. Include Social Sharing In Your Video:
It’s important that once your potential customers have been through all of your videos and feel as though they know you from those personal connections, give them an avenue to express their support by sharing what they watched with a click of a button. This will lead to more social proof which will make viewers even more likely to convert because it’s proof that you’re doing something right so they should be following suit.
7. Use Calls-To-Action:
Finally, it’s important to remember why you made your video in the first place so that you can include a message at the end persuading viewers to take action. This could be an email opt-in form or just a request for them to reach out if they need anything else. It’s important because no matter how much time and effort you put into creating videos, if viewers don’t feel like there’s anything in it for them, then there won’t be any conversions.
Benefits of Using Video in Real Estate Pitch
There are many ways you can use video in your real estate pitch. You can create videos to upload on the company website, its YouTube channel, or Facebook Page. You can also send them via email or simply host one directly on your website.
- Relieves Dreaded Phone Tag
One of the most painful things for agents is to participate in telephone tag with clients, especially when you are trying to close a sale. Emails can get backlogged and lead times seem like weeks instead of hours. When the moment is right, everything falls into place and the meeting magically happens.
- Avoids Disappointing Clients
The bottom line: Video captures your buyer’s attention and gets them engaged.
- Builds Rapport and Trust
When buyers could not locate the exact property they want to tour, or when they would like more information but do not have time to call the agent, video helps in this case too. The buyer can watch a video about the house and location he wants, saving him from having to contact the agent for additional information.
- Personalizes Your Brand and Engages Clients
People love to see a person or brand they can relate to, instead of just seeing a logo only. It is only natural – after all, we are social creatures who search for ways to build relationships with others. Using videos in your real estate pitch helps your clients get to know you and builds trust in your brand.
- Get the Attention of Buyers
If I were a buyer, I would like to see more than just a picture or static information about a home listed for sale. Videos help me imagine myself living in that house and experience its surroundings.
- Allows for Flexibility in Content
People are more likely to share videos than words, especially if the video is fun and informative. It is easier for people to digest information that is in the form of a video instead of just reading through pages upon pages of text.
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- Builds Authority Through Brand Exposure
Real estate agents who put themselves out there with their videos are more likely to get recognized by buyers. Buyers will be able to find you inside the videos that they are already interested in, instead of having them go through each of your listings individually.
- Helps Sell Properties Faster
When people can see properties listed for sale on video, versus just looking at pictures or text, they feel more connected to the home. This significantly increases their willingness to reach out and invest in the property, whether it be for buying or renting purposes.
- Clear Communication of Features and Benefits
We all know how difficult it can be to describe every detail about a product. People are visual learners, which means that videos are the best way to help agents explain the various benefits of a home, as well as showcase special features.
- Boosts Traffic to Your Website
Real estate agents can increase traffic to their website by simply adding videos hosted on YouTube or other video-sharing sites. For instance, if an agent has both a real estate blog and a YouTube channel, viewers get to access a wealth of information on one site.
- Builds Greater Levels of Credibility and Expertise
With the ability to create professional videos, agents can build a stronger reputation for their brand. Potential buyers can better trust them with their needs because they feel that they have greater levels of expertise in the home selling industry.
Video can be a powerful conversion tool for real estate agents. By using video, you can create an emotional connection with potential buyers and increase the chances that they will reach out to you for more information or even book a viewing. Keep in mind the principles of effective video marketing when creating your videos, and you should see an increase in leads and sales. Have you tried using video to market your real estate business? What were the results?
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