The global real estate industry is soaring and is expected to reach $5388.87 billion in 2026 at a CAGR of 9.6%. Among this, the commercial real estate industry saw massive positive growth with revenue strengthening, surpassing the $1 trillion mark in 2017-18. And as the revenue grows, the competition also increases. With this, commercial real estate agents should consider including real estate video marketing in their strategy.
Power of Commercial Real Estate Video Marketing
Videos are quickly becoming the next big attraction among buyers and sellers in the online world! A statistic conveys that almost 85% of home buyers and sellers prefer a real estate agent who includes videos in his marketing. The National Association of Realtors (NAR) states that 36% of people prefer having videos as an informational source for home searches.
So, yes, video marketing is a powerful asset, and here are the reasons why you should get into the habit of including them:
1. Offers Immersive Experience
Adding a visual medium is a great idea to enhance your commercial real estate listings! They are immersive and attractive to look at. The viewers get a more detailed look at the property and experience it better. Many real estate agents use technology to their benefit and include creative 3D models and virtual tours that can define the property’s dimensions.
2. Creates Brand Awareness
Today, the real estate industry is a vast market with cut-throat competition. So, give people reasons to choose you in a pool of choices! Real estate agents nowadays do more than just list properties on their websites. Their marketing strategy will be a mix of photos, videos, and general brand awareness. And when done correctly, video marketing can be one of the best tools to raise brand awareness!
Your customers want to know more about you, and videos can make that happen by perfectly capturing your emotions. For example, instead of writing generic lines about yourself, you can make a 2-3 minutes video talking about your expertise, team, and services!
3. Gives Mediums to Create Variety of Content
You can create various video content and spread it across different online channels like social media and forums. For example, you can make testimonial videos where happy clients discuss their experience working with you. You can even showcase your expertise in a video by talking about your field or something personal from your experience.
Videos are a great way to market yourself. You can even make short videos on certain industry topics. This showcases your credibility and builds your authority in the industry.
4. Increases Sales/Conversion
A statistic suggests that videos are known to increase 74% of your visitor’s understanding of a product or service in comparison to a static image. And they also increase your client’s likelihood of purchasing your service or product by 64%. Although this statistic is not specific to the real estate industry, it shows the clear preference of what the consumers want from a service provider.
So, by including videos in your commercial real estate marketing, you can level up your game and expect an increase in sales and conversion.
5. Hold a Competitive Advantage
According to HubSpot, 54% of consumers prefer watching marketing material in videos rather than images or text. They are a great way to grab the attention of today’s tech-savvy individuals who prefer searching online whenever a query strikes their mind. So, you gain a competitive advantage by being different from your competitors and creating a unique identity.
6. Track Results Effectively
With static images, you can get analytics of likes, comments, and shares. But with videos, comprehending the impact your message has created becomes easier. You can track the analytics and find out how many people watched the video till the end, how many quit watching midway, and how many took action that led to conversion. All of these components are important to track the effectiveness of your commercial real estate video marketing campaign.
Also, Check – How Can I Sell My Home Fast?
Types of Real Estate Videos You Can Create
Marketing your commercial real estate business with videos does not necessarily need to follow one simple pattern. There are various types of real estate videos, such as:
1. Property Videos
A property tour video is one of the most common video marketing formats. They are excellent for displaying existing buildings by highlighting exteriors, amenities, tenant spaces, and common areas. They are great sales tools that help showcase far to reach properties.
2. Drone Videos
Drone videos are perfect to display industrial buildings and capture their perspective that a camera cannot show. A powerful storytelling tool, drone videos are ideal if you want to help your buyers paint a picture of the view, location, or nearby facilities.
3. Lifestyle Videos
Another emerging commercial real estate video marketing trend is creating lifestyle videos. These videos help build a story around the neighborhood and are mainly used to showcase offices by helping people picture how they would feel working in the commercial space.
Other Ways to Create Real Estate Advertising Videos
Apart from the types of real estate videos mentioned above, many real estate agents take the help of digital tools and services such as the one provided by Styldod, to create real estate videos to help their buyers envision developments in the project. Usually, these videos were popularized by residential agents. Slowly, this trend is making its way into the commercial real estate industry. Even value proposition videos are great for showing the viewers a property’s value by highlighting amenities and giving insights on specific details not mentioned in a property tour video.
With the digital audience’s attention span declining daily, it is becoming harder to engage people to view your content online. But video marketing is coming off as a boon to every real estate agent to promote their commercial properties and generate leads!
Rahul Agarwal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart. He pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor.